The Mobile Shop
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Back-to-school deals worth circling
Find everything you need for back-to-school: the latest phones, smart plans, and reliable home internet. Plus, earn tons of PC Optimum™ points!*
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Trade in for up to 700,000 points.

Need help finding a phone?

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Pre-Order Bonus
 

Where PC Optimum MembersTM shop mobile

Earn and redeem

Earn PC Optimum™ points and redeem them toward the things you love—including your next phone.

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Exclusive perks

Enjoy exclusive offers, rewards, and savings, only available for PC Optimum™ members.

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Expert advice

Get expert advice from our Mobilists to find the right phone and plan—all in your local grocery store.

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Legal Details

*Device handing fees may apply, Taxes extra. Subject to credit approval. A down payment may be required based on our evaluation of your credit. PC Optimum™ points earned vary by device and plan. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

The Mobile ShopTM is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9